Why should I invest in a press release?
At some stage of its development, every company, no matter how small or how large will have news or information that it wants to get out to its customers and potential customers via the newspapers and journals.
A press release is not an advertisement. An advert is used to directly promote a product or service and the readers know it has been paid for. A press release is a short (300 word) summary containing informative news about your company. It is intended to gain the interest of the journalists and to present the information in a format and style that appeals to them, so that they will publish it as a news announcement.
Getting a press story published will achieve many things. It can:
- Educate and inform the readers
- Build awareness of your company and its products
- Elevate your company and personal profile
- Position you as a leader in your industry
- Support advertising and marketing campaigns
- Lead to direct sales enquiries
There are many subjects suitable for a press release. If you are unsure whether your news will be of interest to the media, please give us a call on 0870 753 1199 and we will advise you.
If you would like more examples of how public relations can help promote your business, we’ll e-mail you a FREE copy of our ‘A to Z of PR’
Have a look at our PR Blog for useful hints & tips on public relations
No long-term contracts, no retainers, no hidden extras - no worries
Standard press release - only £195 plus VAT
Optional Extras
Other PR Requirements on application